Audience Presets

Audience presets are pre-built targeting templates for common use cases. Instead of building rules from scratch, select a preset to instantly create an audience with sensible defaults, then customize it as needed.

Available Presets

The following presets are available out of the box:

Preset	Description	Default Rules
New Users	Users who signed up recently	traits.signupDate within the last 7 days
Power Users	Highly active users	traits.loginCount gt 50 AND traits.daysActive gt 30
Mobile Users	Users on mobile devices	device.type eq "mobile"
Tablet Users	Users on tablet devices	device.type eq "tablet"
Desktop Users	Users on desktop devices	device.type eq "desktop"
Admins	Users with the admin role	role eq "admin"
Editors	Users with the editor role	role eq "editor"
Viewers	Users with the viewer role	role eq "viewer"

Creating an Audience from a Preset

1. Navigate to Audiences and click Create Audience.
2. Select Start from Preset instead of building from scratch.
3. Choose a preset from the list.
4. The audience is created with the preset's name, description, and rule tree pre-filled.
5. Click Save to use the preset as-is, or modify it first.

You can also create audiences from presets via the API:

POST /api/audiences/presets
Content-Type: application/json

{
  "presetId": "new-users"
}

Customizing Preset Rules

Presets provide a starting point, not a final configuration. After creating an audience from a preset, you can:

• Add rules -- Extend the preset with additional conditions. For example, add device.type eq "mobile" to the New Users preset to target only new mobile users.
• Remove rules -- Delete conditions that do not apply to your use case.
• Change operators or values -- Adjust thresholds, such as changing the Power Users login count from 50 to 100.
• Modify the logic -- Switch rule groups between AND and OR to change how conditions combine.
• Rename the audience -- Give it a name that reflects your customized targeting.

All changes are saved to your audience instance. The original preset template remains unchanged and can be reused to create additional audiences.

When to Use Presets vs. Custom Audiences

• Use presets when your targeting needs align with a common pattern and you want to get started quickly.
• Build custom audiences when you need rules based on application-specific traits, complex nested logic, or fields not covered by the default presets.

Presets and custom audiences behave identically once created. Both are evaluated by the same targeting engine and can be attached to any content type.