Analytics Overview
The Analytics dashboard gives you a centralized view of how users interact with your flows, pages, and in-app content. Navigate to Analytics > Overview to see everything in one place.
Use the date range selector at the top right to filter all sections — choose from the last 7 days, 30 days, or 90 days.
Top-Level Stats
Four summary cards appear at the top of the page:
| Metric | What it shows |
|---|---|
| Total Events | All interactions recorded across your product during the selected period |
| Active Users | The number of unique users who triggered at least one event |
| Published Flows | How many flows are currently live and visible to users |
| Completion Rate | The percentage of flow starts that ended in a completed flow |
Completion Trend
A line chart showing flow Starts and Completions over time. Use this to spot trends — a rising completion rate after a flow edit confirms your change is working; a sudden drop in starts may indicate a targeting issue.
Top Flows & Top Pages
Top Flows ranks your flows by engagement, showing starts, completions, and completion rate for each. Use this to prioritize which flows to review and improve first.
Top Pages lists the pages in your product that receive the most traffic, with view counts and unique visitor counts. Use this to identify where users spend most of their time and where guidance content might have the biggest impact.
Click Quality
Three cards summarizing click behavior across your product:
| Metric | What it shows |
|---|---|
| Total Clicks | Total number of clicks recorded during the period |
| Rage Clicks | Clicks where a user rapidly clicked the same spot — a signal of frustration |
| Dead Clicks | Clicks on elements that produced no visible response — a signal of confusing UI |
High rage or dead click counts on specific pages indicate usability problems worth investigating with Heatmaps.
NPS Summary
A summary of NPS survey results across your product:
| Metric | What it shows |
|---|---|
| NPS Score | Your overall Net Promoter Score (color-coded: green ≥ 50, amber ≥ 0, red < 0) |
| Promoters | Users who responded 9 or 10 |
| Passives | Users who responded 7 or 8 |
| Detractors | Users who responded 0–6 |
| Total Responses | Total number of NPS responses collected |
| Total NPS Surveys | Number of NPS surveys published in your account |
Survey Activity
A summary of all survey engagement:
| Metric | What it shows |
|---|---|
| Total Surveys | Number of surveys published in your account |
| Total Responses | Total survey responses collected during the period |
| Avg. Responses per Survey | Average engagement per survey |
A Top Surveys list shows which surveys are getting the most responses.
Task List Activity
Engagement data for your task lists:
| Metric | What it shows |
|---|---|
| Total Task Lists | Number of task lists published |
| Total Completions | How many times a task list was completed during the period |
| Unique Users | How many distinct users completed at least one task list |
A Top Task Lists list shows which task lists are driving the most completions.
Journey Activity
Engagement data for your journeys:
| Metric | What it shows |
|---|---|
| Total Journeys | Number of journeys published |
| Total Enrollments | How many users were enrolled in a journey during the period |
| Completion Rate | Percentage of enrolled users who completed all journey steps |
A Top Journeys list shows which journeys are seeing the most enrollment.
Experiment Activity
A summary of running and completed A/B experiments:
| Metric | What it shows |
|---|---|
| Running Experiments | Experiments currently active |
| Completed Experiments | Experiments that have finished |
| Total Participants | Users who were assigned to an experiment variant |
A Top Experiments list shows which experiments have the most participants.
Content Delivery
How often your in-app content is being shown to users:
| Metric | What it shows |
|---|---|
| Total Renders | How many times any content item was displayed during the period |
| Unique Users | How many distinct users saw at least one content item |
A breakdown table shows render counts and user counts split by content type: Tooltips, Beacons, Announcements, Surveys, NPS, Task Lists, and Journeys.
Device & Browser Breakdown
Understand what devices and browsers your users are on. Each section lists the top five values with counts and percentages:
- By Device — Desktop, mobile, tablet, and other device types
- By Browser — Chrome, Safari, Firefox, and others
- By Operating System — Windows, macOS, iOS, Android, and others
Use this to ensure your flows and guidance content are optimized for the environments your users actually work in.
Content Health
A snapshot of issues detected across your published content:
| Metric | What it shows |
|---|---|
| Total Issues | All active content health issues |
| Critical / High / Medium / Low | Issue count by severity level |
| Open / Fixed / Dismissed | Issue count by resolution status |
See Content Health for more detail on what these issues are and how to resolve them.
Page Duration
How long users spend on each page in your product:
| Metric | What it shows |
|---|---|
| Average Duration | Mean time spent on a page per visit |
| Median Duration | Middle value — less skewed by very long or very short sessions |
A Top Pages by Duration list shows which pages users spend the most time on — useful for identifying where detailed guidance content could help.
Error Tracking
A summary of JavaScript and network errors occurring in your product:
| Metric | What it shows |
|---|---|
| Error Count | Total JavaScript errors recorded during the period |
| Network Error Count | Failed network requests (API calls, asset loads, etc.) |
| Error Rate | Errors per thousand events — a normalized measure of error frequency |
| Affected Users | Number of users who encountered at least one error |
| Affected Pages | Number of pages where errors occurred |
A Top Error Pages list shows which pages have the highest error counts. Persistent errors on key pages may explain low flow completion rates or high rage click counts.
Next Steps
- Track Events — Learn what user actions Break Ground records automatically
- Flow Analytics — Drill into per-flow performance and step drop-off
- Heatmaps — Visualize click patterns on your pages